ULI San Antonio Leadership Luncheon: 2025 Emerging Trends in Real Estate & Economic Forecast

When

2025-02-05
2025-02-05T11:00:00 - 2025-02-05T13:00:00
America/Chicago

Choose Your Calendar

    Where

    The Tobin Center for the Performing Arts Will open in a new window 100 Auditorium Circle San Antonio, TX 78205 United States

    Join ULI San Antonio for our most popular Leadership Luncheon of the year -- 2025 Emerging Trends in Real Estate & economic forecast. Two expert speakers will be featured during the program, JOSH PARKS, Partner with PwC and KYLA SCANLON, finance educator and author. The program will conclude with a short conversation between both speakers. 

    FEATURED SPEAKERS
     
    JOSHUA PARKS, CFA, CPA
    Partner, PwC

    Joshua Parks is a Partner at PwC and co-author of Emerging Trends in Real Estate® -- an annual research publication undertaken jointly by PwC and ULI to explore and identify the major trends shaping the built environment. Josh has over 20 years of experience serving global real estate clients with PwC. Josh will review highlights of the real estate trends and markets to watch in this year's report. San Antonio ranked #13 in national markets to watch with the best overall real estate prospects.

    A full copy of the 2025 Emerging Trends in Real Estate report can be viewed     here.
    KYLA SCANLON
    Author & Economic Commentator, Bread
     
    Our next featured speaker is Kyla Scanlon, a renowned financial content creator, educator and author of the recent bestseller, “In This Economy?: How Money & Markets Really Work". Kyla's personal mission has been to bring economics education to a larger audience through social media. Her work has been published at Bloomberg, New York Magazine, FT, and the NYT. 
     
    Kyla will speak on the current state of the economy and share her opinion on economic trends to include:
    • WHERE ARE WE NOW: Fed overview on the labor market & inflation + Fiscal overview, including Trump’s plans
    • WHERE ARE WE GOING: What could 2025 hold for the Fed / tariffs, etc.
    • HOW DO WE FEEL ABOUT WHERE WE ARE GOING: How are we responding to the economy
    • CULTURAL IMPACT OF THE ECONOMY: The role of social media and AI
    MORE ABOUT KYLA SCANLON
     
    Kyla Scanlon is the founder of a highly successful financial education company called Bread and a popular Gen Z creator. She authored the national bestseller, In This Economy? How Money and Markets Really Work. The Wall Street Journal featured Kyla in a recent article: The 27-Year-Old Economic Adviser for Gen Z and MarketWatch named her on of the 50 Most Influential People in Markets. She has a multi-platform approach to her financial content including a weekly newsletter, YouTube videos, host of the “Let’s Appreciate” podcast, plus frequent short form videos about the economy and markets across her social media. One of her more exciting claims to fame is the coining of the word "vibecession", used to describe the disconnect between how the economy is performing and how the public feels about it.
     
    Raised in Kentucky, Kyla majored in finance, economics, and data analytics at Western Kentucky University. Upon graduation, she was a CAP Associate at Capital Group before joining an education startup to spin out their investment education arm before starting her own company. Kyla has contributed to the New York Times, Financial Times, New York Magazine, and Bloomberg as well as many other major publications. Her daily mission is to simplify the complex and reimagine economics as an accessible topic for the next generation.
     
    FOLLOW KYLA SCANLON HERE: 

    In This Economy?: How Money & Markets Really Work

    by Kyla Scanlon

    “Few people can communicate how the economy actually works better than Kyla Scanlon.”—Morgan Housel, author of The Psychology of Money

    An illustrated guide to the mad math and terrible terminology of economics, from one of the internet’s favorite financial educators

    Is our national debt really a threat? What is a “mild” recession, exactly? If you’re worried about your bank account balance, job security, or mortgage rate, what data should you be keeping tabs on?

    For anyone trying to make sense of disorienting headlines, there’s no better interpreter than Kyla Scanlon. Through her trademark blend of witty illustrations, creative analogies, and insights from behavioral economics, literature, and philosophy, Scanlon breaks down everything you need to know about how money and markets really work. This indispensable handbook reveals the hidden forces driving key economic outcomes, the most common myths to steer clear of, and the dusty, outdated assumptions that constrain our political imagination, offering a bold new path to building a prosperous society that works for everyone.

     

    Review

    “Kyla’s singular style is approachable, witty, and endlessly informative, helping readers decipher everything from the labor force to housing to what Jay Powell’s thinking.”

    —Kai Ryssdal, host of NPR’s Marketplace

    “Kyla is a master at explaining even the most complex and arcane subjects with verve, wit and creativity—whether it’s the mechanics of the US debt ceiling, the ‘vibecession’ or the nuances of meme investing. We’re lucky we have Kyla around to show us how it all works.”
    —Tracy Alloway, Bloomberg journalist and co-host of the Odd Lots podcast
     
     
     
     

    The Tobin Center for the Performing Arts 100 Auditorium Circle San Antonio, TX 78205 United States

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