2010 Hines Competition Finalist – University of Pennsylvania


“La Moda Fresca”

Team 1984
University of Pennsylvania

East Village is San Diego’s new food arts district. Here, a new culinary arts academy graduates over 1,000 chefs annually. The test kitchen serves ceviches and enchiladas.  Outside the culinary museum, a weekly farmer’s market sells produce from local farms. At the public market hall, purveyors sell artisan foods, cookware, and spices. Sewing together all these amenities is the district’s central promenade, Eat Street. It is a paseo for strolling, al fresco dining, and people-watching. Restaurants spill into the street, blurring the line between interior and exterior. A canopy of lights zigzags from rooftop to rooftop, and wafting aromas enrich the atmosphere. East Village is a hub of fresh food and fresh ideas. Artists innovate in the district’s 600,000 square feet of affordable flex space, and over 22,000 students attend classes at one of the three educational institutions in the district. East Village life is La Moda Fresca.

Lou Huang, Master of City Planning, Team Leader
Marie Park, Master of City Planning
Allen Penniman, Master of City Planning
Keyleigh Kern, Master of Landscape Architecture
Brian Lee, Master of Business Administration

Faculty adviser:  Michael Larice

Download Finalist Stage Entry
Download Competition Stage Entry

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