The Eastside Project — 2011 Global Award for Excellence Winner

Eastside Redevelopment Phases I and II

Phase I - Whole Foods Market - Anchor tenant

About the Eastside Project

Developer: The Mosites Company
Owner: Eastside LP
Architects: Perfido Weiskopf Wagstaff + Goettel Architects, MV+A Architects, Urban Design Associates, RSP Architects
Master Planner: The Design Alliance – EastSide Phase II, III, IV
Location: Pittsburgh, Pennsylvania

Why the Eastside Project?

The Eastside Project transforms a patchwork of 14.3 acres of distressed land in the heart of Pittsburgh’s east end into a zipper development that borrows economic strength from the affluent neighborhoods of Shadyside, Friendship and Highland Park to fuel the redevelopment of East Liberty, a commercial center plagued by a 40 year slide into decline. Eastside’s five phases have strategically built a new market, with each phase’s buildings, infrastructure, and new businesses, redefining expectations of what East Liberty could become. The development achieves higher density per acre by building a two-level retail commercial environment using grades and a deck to create two “ground levels,” which make the market connection between the previously isolated business districts. Eastside I & II are complete, tenanted and operated. Eastside V (Target), co-anchor of the Eastside strategy is under construction and due to open July 2011. Eastside III & IV (Transit Gateway) are in advanced planning and marketing.

The Eastside Project…

EastSide II

Phase II - View at Intersection of S. Highland Avenue and Centre Avenue

  • Innovative higher density multilevel scheme that bridges a physical and market divide
  • Redefined a failing regional commercial market place by strategic business recruitment into a high-value environment
  • Is an exemplary collaboration among public, community and private partners to achieve something unattainable individually
  • Reset expectations for future development leading to a higher value master-development strategy
  • Is one of the first LEED Gold certified projects in Pittsburgh and among the first LEED Core and Shell projects in the USA

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