LA Live — 2010 Global Award for Excellence Winner

LA Live

About LA Live

Developer: AEG
Architect: Gensler (The Ritz-Carlton Hotel & Residences and JW Marriott at L.A. LIVE), RTKL (Buildings A and B and master plan), ELS (Nokia Theatre)
Location: Los Angeles, California

Why LA Live?

Conceived in 1999 by AEG as the heart of the international entertainment capital’s downtown revitalization, the $2.5B L.A. LIVE boasts 5 million sf of entertainment, hospitality and office amenities. Anchored by STAPLES Center arena, L.A. LIVE’s mix of multi-size entertainment venues annually bring over 600 live sports, concerts, major award telecasts, family shows and corporate events to its 35-acre campus. Capitalizing on its adjacency to a major freeway junction, proximity to mass transit, its vibrant streetscape and high footfall, L.A. LIVE’s unique signage and LED features drive unprecedented sponsorship revenues. Two luxury hotels with 1,001 hotel rooms and spacious conference and banqueting facilities have substantially increased bookings in the adjacent Los Angeles Convention Center. L.A. LIVE’s economic success extends well beyond its boundaries as it also boasts an array of public benefits, including a one-acre plaza and an extensive community benefits program while stimulating additional private development into Los Angeles’ urban regeneration.

In 1997, AEG entered into a series of agreements with the City of Los Angeles and the city’s Community Redevelopment Agency that provided for the development of STAPLES Center and for the CRA to condemn and convey to AEG the surrounding 24 acres for three public purposes: create a headquarters convention hotel, create a surrounding sports and entertainment district to support the hotel, and set aside space for future convention center expansion. In the late 1990’s, South Park was an area of high crime and underutilized land, had few quality hotel rooms for convention-goers and did not provide the types of surrounding uses necessary to give the convention center a chance to succeed.

L.A. LIVE and its 5 million square feet of performance venues, restaurants, broadcast studios, hotels and offices is more than merely a mecca for sports and entertainment; it is also a symbol of urban redevelopment where commerce and community are celebrated in equal measure. A fusion of physical spaces, entertainment offerings, broadcast studios and signage, L.A. LIVE stimulates the senses and allows visitors to immerse themselves “in the moment.”

Furthermore, an effective, multi-faceted transit strategy has been employed by L.A. LIVE. First, it is well served by public transportation systems, including light rail, subway, downtown shuttles and buses. Second, it is centrally located within the regional freeway system with seven major interchanges on two freeways and well served by a grid of major arterial streets with excellent inbound traffic capacity during the high volume peak periods. More than 3,500 subterranean parking spaces have been built in L.A. LIVE with shared use of adjacent parking facilities to meet peak demand periods. Additionally, truck loading docks are underground to further minimize vehicle circulation and enhance the pedestrian experience. The district-wide parking management strategy involves shared parking among many demand generators, distributes peak parking demand throughout the district, provides ample close-in parking to serve tenant and customer needs and accommodates employee parking at remote facilities within a few blocks walk or shuttle ride.

With its entertainment venues, mix of restaurants and outdoor plazas as well as hotels and ballrooms to support the adjacent Convention Center, L.A. Live provides one stop shopping to service events and embodies the rich diversity of its population, attracting locals as well as regional, national and international tourists.

LA Live…

LA Live

  • Created a diverse entertainment district and 24-hour destination that has revitalized downtown Los Angeles
  • Provided essential hotel rooms to enhance competitiveness of adjacent Los Angeles Convention Center
  • Stimulated further private residential and commercial development in the neighboring area
  • Implemented sustainability goals, vibrant streetscape, utilized transit, established a model community benefits program
  • Fused its density, content and urban location to build successful economic model based on sponsorship revenue

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