Multifamily Housing: Strategies for Integrating Management and Marketing into the Development Process

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December 19, 2013
1:30 pm - 3:30 pm
Live Online
Online DC United States
David Mulvihill, Vice President, Professional Development


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Fluid and collaborative communication among the developer, marketing, and management teams throughout the development process is critical for a successful, revenue-producing multifamily development.  The earlier the marketing and management teams are engaged and involved, the greater the opportunity for a successful lease-up.

Strategic project planning by discipline and outlining key milestones is a standard protocol within the multifamily development industry.  However, the merging and realignment of key milestones across disciplines and at key decision points in the development process is often overlooked. This can result in a failure to optimize overall revenue potential.

Using ULI’s eight stage model of real estate development, this webinar will provide a practical guide to integrating management and marketing project plans at each stage to optimize operational efficiency, revenue generation, and lease-up.


Jennifer NevittJennifer Nevitt - 2013 Speaking Picture-high resolution
Chief Executive Officer
Forty-Two, LLC
Plymouth Meeting, PA

Jennifer Nevitt is Chief Executive Officer of Forty-Two, LLC, an apartment property management and consulting company based in Plymouth Meeting, PA.  Since 1993, as President of Bravo Strategic Marketing, Inc., she has developed return-on-investment strategies for multifamily real estate investment portfolios with a capitalized value exceeding $6 billion. She is a highly successful income growth strategist for residential assets and considered one of the nation’s most innovative real estate marketers.

In her career as a development partner, she developed $300 million of multifamily for-lease assets in the last three years.  In addition to her responsibilities as development partner, she has the responsibility for the lease-up process, investor exceeding committed returns, and instrumental in packaging to sell these assets.

In the real estate development arena, through Forty-Two, LLC, she currently provides consultation on product design, the importance of a development’s timing, correct market positioning and proven revenue growth operations strategies.

She participated as a strategic vision consultant for Newland Communities, the largest land developer in the United States. Briar Chapel was a planned unit community located in Raleigh, NC, and the program brought together architects, land planners, Newland Communities’ management, community representatives, and advisors such as Ms. Nevitt.

In essence, Ms. Nevitt offers the development of intellectual property solutions that refine existing workflow processes for companies looking to increase cash flows.  Her areas of focus include the development of recommendations and a strategic plan that enhances the effectiveness of customer marketing within a client’s existing portfolio, new product development or renovation of a real estate developer’s product design in its pre-construction phase, product content development for industry software applications, new business development strategic planning and dedication and focusing on the real estate asset’s financial performance and state-of-the-art management, including strategic planning, budgeting, cash flow analysis, assurance of results, marketing, and training.

She is a contributing author of the Urban Land Institute’s book, “Developing Multifamily Housing,” and co-author of the National Association of Home Builder’s book, “How to Excel at Leasing Apartments.

Ms. Nevitt was also the former Chief Executive Officer, Inventor and Founder of YieldStar Technology, LLC, a yield management, B2B software application that optimized revenue for the multifamily real estate industry whose assets were acquired by RealPage.


Member: $125
Nonmember: $165
Govt. nonprofit member: $100
Govt. nonprofit nonmember: $135



Attendee Takeaways

*Innovative and practical applications for each step of the process

*Case study examples of successful and unsuccessful collaborations and their implications

*Rule of thumb models for budgets and projections

*A high-payoff collaborative activity checklist

*Best practice collaboration methods