Mixed-Use for the New Economy: ULI Study Tour

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February 5, 2014 @ 8:30 am
February 7, 2014 @ 5:00 pm
Courtyard San Francisco Downtown
299 Second Street
San Francisco, 94105 United States
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David Mulvihill, Vice President, Professional Development


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The development of mixed-use and multiple-use properties is growing as more people seek a lifestyle that integrates live, work, and play, and developers seek market flexibility in uncertain times. In cities and smaller towns around the world, people are expressing their preference that these elements be more centrally located. Often viewed as too difficult to finance or too complex to be profitable, mixed- and multiple-use development is evolving into a model for more sustainable community development, more resilient neighborhoods, and more flexible project approvals. While financing, positioning, and operating challenges remain, two decades of experience have provided a refinement in thinking derived from valuable lessons-learned. Emerging models and best practices are helping real estate professionals more successfully develop, program, and operate this distinctive and vibrant product type.

This newly designed 3-day ULI Real Estate School course will feature panel discussions by leading experts in the morning, followed by study tours of some of the top mixed-use projects in the Bay Area. Hear the inside story of the challenges and triumphs of today’s successful mixed-use developments.

Note: This program is the equivalent of the ULI Real Estate School course -Advanced Real Estate Development- for purposes of the ULI Certificate Program.


Principal InstructorsHeid_Full

Jim Heid
San Francisco, CA

Heid is real estate developer, adviser, and author whose focus is the creation of new communities that contribute to their environment, region, and residents. In 2000, he founded UrbanGreen to act as a development partner and adviser to legacy landowners, institutions, and land development companies that embrace principles of sustainability.

With more than 20 years of experience in the design and development of new communities and urban infill and resort developments, Heid is known to effectively resolve the complex layers of community design and development using a variety of proven tools and best practices. He is motivated by the need to deliver high-quality developments to a broader market—in an increasingly complex world of entitlements and financing—without compromising environmental, economic, or place-making objectives.

Before founding UrbanGreen, Heid worked as a land planner and adviser with two of the country’s leading firms, Design Workshop (1987–1993) and EDAW (1994–2000), where he also served as chief operating officer and senior vice president. In 1994 he earned an MS degree in real estate development at the Massachusetts Institute of Technology. The range of his experience gives him the ability to deal effectively with a multitude of issues and deliver a pragmatic, market-driven approach to innovative design solutions.



Tennyson Williams
Southepointe Capital Partners
Los Angeles, CA

Williams is a principal with Los Angeles–based Southpointe Capital Partners, where he facilitates expansion of the firm’s real estate asset portfolio and advises clients on planning for specific projects and portfolios, including acquisitions, dispositions, development, and deal structuring based on financial and market drivers such as profit and loss, occupancy models, and tax-related considerations.

Williams has a 20-year history of creating value for investors and users of commercial real estate across the United States. He has facilitated real estate acquisitions, dispositions, developments, and capital placements totaling over $1 billion in value. His experience spans a variety of commercial real estate product types, including retail, multifamily, office, and industrial.

His career includes tenures with the Southpointe Partners/Southpointe Capital, founder and CEO; Maaco Enterprises Inc., retail store development; Prudential Real Estate Investors (PREI), senior analyst; and John Hancock Securitized Mortgage Investments, analyst.

Williams has been a CCIM member since 1997, and is past chair of the CCIM Education Committee and a member of the Faculty Committee. He is a member of the Atlanta Commercial Board of Realtors, the ULI Urban Mixed Use Development Silver Council, and the Project REAP advisory board.

Williams has designed and taught courses for the CCIM Institute and ULI. He holds a BA in real estate and economics from Morehouse College.

Guest Speakers

Rob Anderson
Field Paoli Architects

Douglas Burnham
Principal + Founder
envelope a+d

Gregory B. Caligari
Cox, Castle & Nicholson

David Israel
Bar Architects

Jeff Kreshek
Vice President West Coast Leasing
Federal Realty

Alan Mark
The Mark Company

Keith Orlesky
West Coast Practice Leader Urban Design and Planning
Skidmore, Owings & Merrill LLP

Glenn Rescalvo
Handel Architects

Greg Vilkin
MacFarlane Partners

Fran Weld
Director of Real Estate
San Francisco Giants


Registration Fee

ULI member: $995
Non-member: $1,325
Government and nonprofit ULI members: $950
Government and nonprofit ULI non-members: $1,265

Registration fee includes tuition, course materials, continental breakfast, luncheon, and refreshments.

Cancellations must be made in writing or by e-mail to ULI’s customer service department and are subject to a $100 administrative fee. Cancellations must be received at least seven days before the start of the program to be eligible for a refund. No refunds will be granted thereafter. You may transfer your registration to another member of your organization with no penalty.


Hotel accommodations are not included in the registration fee. If you would like to make hotel arrangements, please contact the hotel directly. You are advised to make your reservations as early as possible.


Program Focus


Mixed Use Two Ways: The Project and the Neighborhood

Challenges and Opportunities of Today’s Mixed Use Model

Achieving the “Wholy” Grail: Residential over Whole Foods

The Hayes Valley Story


Incubators, Entertainment, and the Innovation Economy: New Tools

Finance and capitalization: funding a mixed use project

The Hub: Co-located workspace as an amenity driver for mixed use

Market Street transformation: role of the arts in mixed use

Mission Rock: The Giants as developer and brand anchoring mixed Use


Making Mixed Use Work: It’s Harder Than You Think

Operating mixed use: Legal and operational issues you need to consider

Bay Street: Lessons from Main Street retail

The Ferry Building: Operating artisan foods and a 24/7 location

Designing for mixed use: What does tomorrow look like?