Best Practices in Multifamily Marketing and Leasing

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Date:
February 4, 2015
Time:
1:30 pm - 3:30 pm
Category:
Venue:
Webinar
Organizer:
David Mulvihill, Vice President, Professional Development
Phone:
202-624-7122
Email:

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http://uli.peachnewmedia.com/store/seminar/seminar.php?seminar=32158
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February 4, 2015    1:30 – 3:30 p.m. ET

This new ULI webinar will give you practical insight into making the most of your multifamily marketing dollars and functional tools for improving the performance of your onsite leasing staff.  Developed over years of firsthand experience, data collection, and analyses, this program will offer concrete tools and actions to demonstrate where you should and should not be putting your resources. You will learn best practices that will not only attract, but, equally important, retain your residents. Performance metrics and management practices will help you field your most effective leasing staff and keep them on board as well.

Instructor

Jennifer NevittJennifer Nevitt - 2013 Speaking Picture-high resolution
Chief Executive Officer
Forty-Two, LLC
Plymouth Meeting, PA

Jennifer Nevitt is Chief Executive Officer of Forty-Two, LLC, an apartment property management and consulting company based in Plymouth Meeting, PA.  With over 30+ years of real estate experience, she has  developed return-on-investment strategies for multifamily real estate investment portfolios with a capitalized value exceeding $6 billion. She is a highly successful income growth strategist for residential assets and considered one of the nation’s most innovative real estate marketers.
Prior to forming Forty-Two, LLC, and during her career as a development partner, she developed $300 million of multifamily for-lease assets and had the responsibility for the lease-up process.  The investor exceeded committed returns.  She was also instrumental in packaging to sell the assets.  She currently provides consultation on product design, the importance of a development’s timing, correct market positioning and proven revenue growth operations strategies.
She participated as a strategic vision consultant for Newland Communities, the largest land developer in the United States. Briar Chapel was a planned unit community located in Raleigh, NC, and the program brought together architects, land planners, Newland Communities’ management, community representatives, and advisors such as Ms. Nevitt.
In essence, Ms. Nevitt offers the development of intellectual property solutions that refine existing workflow processes for companies looking to increase cash flows.  Her areas of focus include the development of recommendations and a strategic plan that enhances the effectiveness of customer marketing within a client’s existing portfolio, new product development or renovation of a real estate developer’s product design in its pre-construction phase, product content development for industry software applications, new business development strategic planning and dedication and focus on the real estate asset’s financial performance and state-of-the-art management, including strategic planning, budgeting, cash flow analysis, assurance of results, marketing, and training.
She is a contributing author of the Urban Land Institute’s book, “Developing Multifamily Housing,” and co-author of the National Association of Home Builder’s book, “How to Excel at Leasing Apartments.”
Ms. Nevitt was also the former Chief Executive Officer, Inventor and Founder of YieldStar Technology, LLC, a yield management, B2B software application that optimized revenue for the multifamily real estate industry whose assets were acquired by RealPage.

Registration

Member: $125
Nonmember: $165

Program Highlights

Media investment

Top 10 sources of applications

Marketing expenditure analysis

Appropriate ad messaging

Retention statistics and the marketing plan

Performance metrics of leasing professionals

Aligning to the owner’s objectives

Onboarding, training, and career planning