Ten Principles for Rethinking the Mall


Ten Principles for Rethinking the Mall

Ten Principles for Rethinking the Mall


Author: Michael D. Beyard, Mary Beth Corrigan, Anita Kramer, Michael Pawlukiewicz, Alexa Bach

Published: 2006

All around the country, both public agencies and private developers are rethinking the role of the shopping mall. The traditional indoor mall is being reinvented to include open-air designs and uses other than retail. They are no longer big fortresses with seas of parking but are being integrated into the surrounding neighborhoods. These ten principles will help you determine how to “rethink” existing mall developments as well as provide guidance when new shopping malls are being developed.

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