Boomers’ Housing Preferences Segment by Segment — Success through Differentiation

Ninety percent of the Boomers who plan to move will move to traditional, all-age housing communities. Still, the positioning, lifestyle and product provided by the community will be most successful if it is customer centric and targeted to appeal to specific market sectors as opposed to trying to be all things to all people. This session will explore the many faces and housing preferences of 55+ consumers. Who are they and what to do they want?…
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